Hi I am Apurva Hendi

Welcome! Here, I share my thoughts, wonderments, and stream of consciousness while I continue to make sense of the world inside and outside of me.

WORK

ULTRAHUMAN ['21 - Present]

I obsess about new user acquisition and high-polish user experiences at Ultrahuman.

UBER EATS ['18 - '20]

I managed a portfolio of 300+ top restaurants in Bangalore, driving 40% of the business. I consulted restaurants for discounting strategy, spend rationalisation, customer stickiness, cuisine gap analysis etc. Also witnessed Uber Eats' last movers’ advantage in a $4B market growing at a CAGR of 30% and its acquisition by Zomato in an all-stock deal. 

HEALTHIFYME ['16 - '18]

I started my career here during its 10x growth from series-A to series B and gained hands-on experience in the intersection of Product, Data and Operations domains. I worked on various individual projects, building systems & processes from the ground up. Further, I went on to build the company’s new business vertical, Eat Better, from 0 to 1 as one of its core members.

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